Chances are you spent a bit of time and effort putting together content for your webinar.  And hopefully you saw great results from your efforts in connecting with your audience and sharing your message!

I’m all about working smarter not harder, so just because the webinar is now done, you can still get massive amounts of value be re-purposing that content that you’ve already created.  Here are 5 suggestions of how you could make the most of that content:

          Strip the audio component of your webinar and create an audio file or even turn it in to a Podcast episode.

Utilise your webinar recording again and again by setting it up as an evergreen automated webinar.  Run regular webinars for your audience, without actually having to present your webinar every time.

          Have the webinar recording transcribed and then use the written content: as a pdf guide, blog post, e-book etc

Edit your webinar recording so that you can use it as either a free optin or paid product (edit to remove any time specific offers or irrelevant pieces).  Also consider create a series of shorter video’s, again to utilise as an optin or product (this works really well for webinars that go through a certain number of steps, eg. a webinar on “3 Steps to Starting an Online Business” could be re-purposed to create a 3 part mini video series.

If you used slides for your presentation, convert the relevant ones in to a PDF and use as a guide, single handouts etc.  Great for optins, bonuses, content upgrades etc

For bonus points – use more than one of these suggestions to really get the most out of your content.